It’s getting harder and harder to stand out as a company with so much content floating around online. The glory days of traditional advertising are also long gone. Hence, it’s not surprising to find that companies are using new technologies such as 3D printing to break the marketing mold. This Maker Tale will look at three refreshing marketing ideas which were brought to life in 3D.
1. Replacing business cards with 3D printed figurines
We’ve covered the 3D printed mini-me before, but the guys at 3Dwergen have taken them to an entirely new level. Founded by Dutch entrepreneur Nanning de Jong, 3Dwergen designs exclusive marketing campaigns and gifts with 3D printers. 3Dwergen produced a fabulous set of printed hero figures for digital services agency Resoluut. The Resoluut team has always presented itself with their own action hero cartoons, but the agency’s art director and partner Micha Commeren was looking for more creative ways to bring them to life. Nanning and his team transformed Resoluut’s 2D cartoon designs into 3D models printed in full color.
News about the hero figures spread like wildfire, earning 3Dwergen and Resoluut a spot in large blogs like Taxi, Make and PSFK. Who needs business cards when you can leave a lasting impression, and add a bit of spice to your client’s office, with 3D printed figurines?
2. 3D printed seals to sign off special deals
The folks at Total Active Media (or TAM) are not shy when it comes to getting creative with branding. A few weeks back, they got in touch with one of our hubs to print a set of seals. TAM is using these seals to “sign” new partnerships. Unique seals are created for each partner, symbolizing the company’s unique commitment to knowledge sharing and cooperation.
“The seals act as a symbol for each of our partnerships,” says Yoran Massabie, Designer at TAM. “They also stand for modernism and the new technologies which drive our work at TAM. We wanted to make our commitment to our partners immutable, and have some fun along the way.”
3. A 3D printed demo of your product or service
Another fun use of 3D printing we’ve encountered has been the creation of 3D printed demos or scale models. These can come in handy when you want to showcase your company’s work at industry exhibitions, but they can also be useful at client meetings and new employee orientation sessions. Turkey-based entrepreneur and marketing specialist Baris Orhan recently got in touch with us to share a fantastic example (pictured below).
The model is a 3D printed representation of one of Erisim Makina’s mineral processing plants. The company specializes in the complete process design, equipment fabrication, installation and commissioning of industrial projects such as the production of gypsum and calcite.
“There are 380,000 components in an average mineral processing plant,” says Baris. “So we drew up some models using Solidworks and printed them to explain the most important steps in mineral processing to our clients. We quickly realized that the models helped us increase client awareness, so we started taking them to the biggest machinery fairs as well. Clients and prospects could get a real sense for our factories - something which is not easy to achieve, even with large pictures. The models became so popular that some big players in the industry asked us to start building 3D printed factory dummies for them as well.”
According to Baris, the models have also been useful for internal purposes. “Newcomers have found them useful during orientation. New designers and engineers can grasp how factories work in a matter of minutes, it helps them understand what they’re working on and see the bigger picture.”
Tried any of these ideas yourself? Share your experience with us on Twitter.